The Best Western President Hotel located in New York City is situated just steps from the heart of Times Square. The presidential themed lobby transforms from a bright, vibrant daytime setting to an intimate late evening atmosphere. Architectural lighting is used to further the mood by utilizing a control system allowing for adjustments in light levels of the downlights. There are also downlights used to accent the furniture and art throughout the lobby. The exterior of the building is highlighted with Lumiere fixtures located in planters together with the uplights that graze a tiled wall.